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Press Release
July 24, 2007
Contact: Angel Saurazas
570-622-0153 ext 104
Yuengling Announces New Look for Dark Brewed
Porter
 Pottsville,
PA, July 2007 - D.G. Yuengling & Son, Inc., America’s
Oldest Brewery, is proud to introduce the newly redesigned
packaging for one of its original specialty beers, Yuengling
Dark Brewed Porter. Brewed with caramel and dark roasted
malts, Yuengling Porter produces a rich and robust flavor.
The bold new graphics for the 12 oz bottle, the 6 pack carrier
and the mother carton represent Porter’s craft style
brewing process and its distinct character. In addition,
the mother carton has been upgraded to a pre-print carton
to appeal to the most discerning customer. The new packaging
is set to launch in Yuengling’s existing markets in
August.
“Yuengling Dark Brewed Porter has been one of our
original craft style brews since D.G. Yuengling opened its
doors in 1829,” states David Casinelli, COO. “We
felt it was necessary to promote the image of the brand
by visually representing Porter’s sophistication and
heritage. The new vibrant graphics, in addition to a pre-print
mother carton, give our wholesalers and retailers the opportunity
to showcase our Porter in the specialty beer section where
it will capture the attention of today’s upscale consumer.”
adds Casinelli.
The Porter packaging identity credits go to D’Addario
Design Associates, New York City, (DDA, NYC). Adam J. D’Addario,
Managing Partner explains “When Yuengling management
came to DDA with this design challenge, we were thrilled.
After researching the history of the Yuengling Porter brand
in Yuengling’s Brewery Museum and memorabilia, we located
a 1930’s tin sign that sparked the new label identity.
We extracted authentic period design elements and created
a contemporary specialty beer label design.” Production
credits include Gamse Litho for the label printing, MeadWestvaco
for the basket production and Temple-Inland for the preprint
litho mother cases.
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About D.G. Yuengling & Son, Inc
Based in Pottsville, PA, D.G. Yuengling & Son, Inc.,
America's Oldest Brewery and 5th
largest brewer in the U.S., is family owned and operated
since 1829. Principal beer brands
include Traditional Lager, Light Lager, Premium, Light,
Black and Tan, Dark Brewed
Porter, and Lord Chesterfield Ale.
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