News / Press Releases

01/04/2010 - Yuengling Bock Beer to Return in 2010

Pottsville, PA, January 2010 – Last year, D.G. Yuengling & Son, Inc., celebrated their 180th Anniversary by re-introducing a late-winter seasonal classic, Yuengling Bock Beer. Available only in draft, it was the first time a Bock Beer was produced by Yuengling in nearly 40 years. The product was so well received, it will make a triumphant return in both kegs and bottles in January, 2010.

“Local taverns and pubs in our distribution area will once again become a destination for customers to enjoy this product on tap,” commented Lou Romano, Marketing Manager. “Last year, there were many loyal customers looking for Bock in bottles to take home and enjoy with family and friends, but it was not available. There’s a great deal of consumer excitement that it’s coming back in draft and package.”

With a deep amber color, pleasing malt base, and a refreshing hop aroma, Yuengling Bock Beer will be offered in 6-pack (12 oz) bottles, ¼ barrels, and ½ barrels starting January 18, 2010, and will last for approximately 10-12 weeks.

The bottle label and package design is based on actual Yuengling Bock Beer artwork from 1941. It can be found on display in the Yuengling Museum and Gift Shop in Pottsville, PA.

 

For more information contact:
Lou Romano, 570-622-0153 ext 131, lromano@yuengling.com