News / Press Releases

01/29/2009 - Yuengling Partners With Seafood Company, Icelandic® USA Inc.

Pottsville, PA, – D.G. Yuengling & Son, Inc. is proud to announce a partnership

agreement with one of the leading seafood companies in the United States, Icelandic® USA, Inc.

Yuengling has partnered with Icelandic® to establish a line of Yuengling Lager beer battered haddock portions. Icelandic® will use this opportunity to pair these dinner selections with Yuengling products in the marketplace, completing the meal for consumers.

"Haddock is an extremely popular specie in certain parts of the country, especially Pennsylvania," stated Thomas Sherman, Vice President of Marketing for Icelandic®, "So it was a natural fit to add the popular Pottsville, Pennsylvania brewed Yuengling Lager to coat our portions from Iceland."

The line consists of four Yuengling Lager battered products each designed to fit a key part of a restaurant operators menu: 2 oz. portions for fish and chip baskets; a 4 oz. portion for sandwiches; a 6 oz. fillet for lunch or dinner entrees; and a huge 8 oz. fillet portion for big value platters.

"We are very excited to partner with Icelandic® USA, Inc. with our flagship Yuengling Lager product," commented Lou Romano, Marketing Manager. "This partnership will enable us to gain increased exposure at retail locations and when paired together it extends an opportunity for the Yuengling brand to be placed on restaurant menus which fits our key strategy to strengthen our position as one of the fastest growing breweries in America."

Icelandic® USA, Inc. is based in Newport News, Virginia. The company is a recognized leader for over 60 years of innovation and quality in the seafood industry. It specializes in the production and
distribution of frozen fish fillets and value-added processed seafood products in North America.

 

For more information contact:
Lou Romano, 570-622-0153 ext 131, lromano@yuengling.com