News / Press Releases

07/28/2008 - Yuengling Heritage Brand Is Back On Tap

Pottsville, PA, September 2008 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is

pleased to announce that Lord Chesterfield Ale will once again be served on draft. It is one of
the brewery’s distinct classic beers, proudly brewed since 1829. The re-launch of this package is
scheduled for mid September.

Yuengling Lord Chesterfield Ale is crafted in a unique two-stage European brewing style for
enhanced bitterness. It utilizes both conventional kettle hopping and dry hopping after
fermentation, which results in a dry sharp finish.

“The rollout of Lord Chesterfield Ale draft is a long anticipated return of a brand that consumers
have grown to love for its distinct robust flavor,” commented Lou Romano, Marketing Manager.
“There has never been a better time to reintroduce one of our authentic heritage brands on tap, as
it is one of the finest Ales on the market today.”

Beginning in September, Lord Chesterfield Ale draught will be available in slim quarter barrels.
The initial release will be limited to select markets

 

 

For more information contact:
Lou Romano, 570-622-0153 ext 131, lromano@yuengling.com