Press Release
June 27, 2006
Contact: Angel Saurazas
570-622-0153 ext 104

Yuengling Announces Fresh New Look for Premium and Light

Pottsville, PA, June 2006 - D.G. Yuengling & Son, Inc., America’s Oldest Brewery is proud to announce the release of a fresh new look for its Premium and Light 12 oz beer bottles and 6pk containers. Both the bottle and 6pk container will launch in Yuengling’s existing markets in July.

The Premium and Light bottles will be given a bold, contemporary look, including a revitalized logo and new packaging graphics. "These freshly designed bottles give these regional favorites a bold, new look that will have a strong appeal to consumers and significantly increase shelf visibility. In addition the designs will give us opportunities to expand into new markets. We, at Yuengling, continue to work diligently to produce products that meet the needs of our wholesalers, distributors, and consumers," states David A. Casinelli, COO.

Contributing to this project - Adam D’Addario of D’Addario Design Associates of NYC, designed both packages.

Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America's Oldest Brewery is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Premium, Light, Black and Tan, Dark Brewed Porter, and Lord Chesterfield Ale.

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