Yuengling Returns to New York

The D.G. Yuengling and Son brewery has announced its plans to return to New York with the recent appointment of Oak Beverage in Blauvelt. The brewery previously had distribution in the state as well as the New England region however; they began to withdraw their products beginning in 1993 to meet the explosive demand in their home markets. Yuengling's plans to return to the state was not scheduled at this time and an abrupt change in their thinking came about as a result of the circumstances involving Oak Beverage over the past several months.

"New York is a very competitive market and we felt it was in the best interest of our brewery and other suppliers to help keep a good wholesaler in business. We have a lot of respect for the Boening family and their organization and we didn't want to sit back and see all those families loose their jobs," stated David A. Casinelli; Executive Vice President of Yuengling. "We hope that our brands added to the high quality brands they currently distribute will give them the opportunity to be a strong competitor once again," he adds.

When asked of her feelings about the appointment, Debra Boening, President of Oak Beverage replied, "Yuengling makes it fun to sell beer again! We're proud of our association with the Yuengling family and the fine line of distinctive beers from America's Oldest Brewery." As for the remaining New York markets, no decisions have been at this time.

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