& Daughters

Our 6th Generation Story

D.G. Yuengling & Son is family-owned and proud since 1829! For five generations prior, the business has passed from father to son. What you may not know is that the sixth generation of the Yuengling family is four daughters – Jen, Debbie, Wendy and Sheryl. We proudly work alongside our dad to carry on our family tradition of brewing good beer for everyday enjoyment. We thought we’d create a blog to share our story as the future of America’s Oldest Brewery. We hope to connect with our incredibly loyal fans as well as engage with new drinkers, and share an inside look at Yuengling – our people, the communities where we live and work, our products, what drives us, excites us, and what our passions are. Welcome to & Daughters.

 

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Yuengling Honors Veterans with Week-Long Celebration

Four years ago, our family started the Lagers for Heroes program with the sole mission to honor and support our active military, veterans and their families. Since then, the Lagers for Heroes program has allowed us to partner with meaningful nonprofit organizations, including TAPS and Operation Gratitude, to make a positive impact on the military…

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Beer Meets Chocolate: Yuengling Hershey’s Chocolate Porter

This past year, we’ve had the best time celebrating our 190th anniversary as America’s Oldest Brewery. From commemorative packaging and limited-edition beers to special promotions and events, we have loved marking this milestone with our loyal fans, and the fun doesn’t stop there! Earlier this month, we announced our partnership with Hershey’s, America’s most beloved…

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Yuengling Partners with Pink Boots for Women in Brewing Scholarship

        As Yuengling’s 6th generation, the brewery’s first all-female generation, we recognize that we have an opportunity to lead by example and influence the next generations of brewers. Growing up in the beer business, we’ve had t he chance to build knowledge and hone skills that have been passed down from generation…

Yuengling Debuts New Look For Iconic Oktoberfest

Oktoberfest refresh marks continued celebrations for America’s Oldest Brewery’s 190th anniversary Thursday, August 22, 2019 — D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, continues to celebrate its milestone 190th anniversary with the debut of a brand new design and packaging for their beloved Oktoberfest beer. Yuengling’s highly coveted seasonal Oktoberfest is back on shelves with…

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Giving Back to Pottsville with 190th Summer Concert

Pottsville, Pennsylvania has always been a significant place in our family’s history. In 1829, David G. Yuengling traveled from Wuerttemberg, Germany to Pottsville determined to build a legacy for his family. That legacy is America’s Oldest Brewery. Our family has continuously owned and operated Yuengling Brewery for the past 190 years. Despite several hardships, including…

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Yuengling Hosts Inaugural Gold Rush 5k

This year has been one of the most exciting years for the brewery – we’ve introduced several new products, experiences and events to celebrate our 190th anniversary and show appreciation to our loyal fans. In addition to our fans, we owe much of our success to our surrounding communities who have supported the brewery and…

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Lagers For Heroes Program Celebrates Two Years with TAPS

Every May, we strive to honor and show appreciation to the American heroes who have made ultimate sacrifices for our country. To maximize our impact, we partner with amazing organizations who share the same commitment as us and advance programs that benefit military members, veterans and their families. This year, we are grateful to celebrate…