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& Daughters

Our 6th Generation Story

D.G. Yuengling & Son is family-owned and proud since 1829! For five generations prior, the business has passed from father to son. What you may not know is that the sixth generation of the Yuengling family is four daughters – Jen, Debbie, Wendy and Sheryl. We proudly work alongside our dad to carry on our family tradition of brewing good beer for everyday enjoyment. We thought we’d create a blog to share our story as the future of America’s Oldest Brewery. We hope to connect with our incredibly loyal fans as well as engage with new drinkers, and share an inside look at Yuengling – our people, the communities where we live and work, our products, what drives us, excites us, and what our passions are. Welcome to & Daughters.



Tackle Your Tailgate with Yuengling

October 8, 2018

We love the fall in Pottsville – from our brewery tours featuring spooky caves to the return of our fan-favorite Oktoberfest, there’s so much to look forward to this season. And of course, we can’t forget about one of our favorite fall traditions as a family – football! No matter which team you’re rooting for…


Fan-Favorite Oktoberfest Returns

October 1, 2018

The leaves are changing in Pottsville, and we’re gearing up for fall with Yuengling Oktoberfest, a seasonal favorite among our fans. As 6th generation brewers, we’re always inspired by our brewery’s past and the values and traditions of the five generations that came before us. In 2011, we debuted Oktoberfest to celebrate our German heritage….


Celebrating History and Culture at First Pottsville on Tap

September 30, 2018

As a family-owned brewery with deep roots in Pennsylvania, we are committed to making the local community a great place to live, work and play. We understand the importance of supporting the growth of Pottsville, the brewery’s home for nearly 190 years, and that’s why we were proud to host the first-ever Pottsville on Tap…

A fan photo holding a Yuengling on a beach

Cheers to Our Fans

September 26, 2018

We’re a family owned and operated brewery – now in our sixth generation of Yuengling brewers. Our success comes from nearly 19 decades of hard work and traditions, but we wouldn’t be able to become one of the best-selling beers in America without our passionate, loyal fans. To celebrate our fans that are like family,…

A close up of the completed mural showing a horse-drawn carriage

Adding Color to America’s Oldest Brewery with the Help of a Local Artist

September 18, 2018

As America’s Oldest Brewery and the 6th Generation of family brewing at Yuengling, we are constantly looking for ways to better engage and educate our visitors. Whether that’s about the past generations who came before us and made us who we are today, or about new products like Golden Pilsner, our consumers connections are very…

Sheryl, Jen and Wendy Yuengling holding Golden Pilsner and speaking to a crowd

Celebrating Golden Pilsner in Philly

September 7, 2018

All summer long, we’ve celebrated the release of Golden Pilsner, our first year-round beer in 17 years and our first new product offering from the 6th generation of family brewing at Yuengling. We couldn’t think of a better way to wrap up the summer than with our loyal Philadelphia fans. On August 16, we hosted…

Scholarship recipient standing next to a patriotic Yuengling sign

USFSP Brewing Arts Program: Supporting the Next Generation of Brewers

September 5, 2018

As a 6th generation brewery, we understand the importance of educating the next group of passionate brewers. That’s why we’ve sponsored a tuition scholarship for the University of South Florida’s St. Petersburg Brewing Arts Program for a second semester. Launched in 2015, the USFSP program is designed for both hobbyists and enthusiasts looking to make…

Members of UGI with Jennifer Yuengling outside of Mill Creek brewery

Committed to Sustainability for Future Generations

August 9, 2018

Everyone knows we are proud of our Pottsville, PA-heritage and excited to have expanded our Yuengling family to include the communities of Mill Creek, PA and Tampa, FL. But, you may not know that as the 6th generation of brewers we are focused now more than ever on our commitment to sustainability and preserving our…

A Yuengling banner reading "Welcome to Lager Country" hanging above Musikfest grounds

Visit Yuengling Lagerplatz at Musikfest

August 2, 2018

We’re celebrating music and beer this summer with the return of Musikfest! Presented by one of our nonprofit community partners, ArtsQuest, Musikfest is the nation’s largest free-admission music festival held annually in Bethlehem, PA. From August 3-12, more than 900,000 attendees will travel to the Lehigh Valley to experience more than 500 free music and…

Audience members at Meeting of the Malts in Bethlehem, PA

Brewers of PA: Join us at the 2018 Meeting of the Malts

July 20, 2018

There really is no time like summertime for a crisp, cold, refreshing beer – at the lake, pool, backyard BBQ, baseball game, or wherever your summer adventures take you. This summer, we are excited to see that our brand new Yuengling Golden Pilsner has been named one of the Brewers of Pennsylvania’s 2018 Summer Beer…