Pottsville, PA, April 7, 2017 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce a sponsorship agreement with the Philadelphia Phillies. This multi-year agreement with one of Pennsylvania’s Major League Baseball teams will feature Yuengling beer, which is the first new beer sponsor of the Phillies in nearly 40 years.
“Phillies Baseball and beer are two of my passions. So we are thrilled to partner with one of the iconic teams in our home state,” said Dick Yuengling, Owner and President. “Watching America’s favorite pastime while enjoying a Yuengling Traditional Lager from America’s Oldest Brewery is what brings fans together.”
“We are proud to welcome Yuengling to the Phillies family,” said Dave Buck, Senior Vice President of Marketing & Advertising Sales. “Like the Phillies, Yuengling has a long history in Pennsylvania. It’s a natural synergy – and a great addition to the ballpark’s off-the field lineup.”
Sponsorship with the Philadelphia Phillies includes an outfield wall sign, digital sign and in-stadium sign featuring the brewery’s flagship beer, Yuengling Traditional Lager.
As in past years, fans can enjoy Yuengling Traditional Lager, Light Lager and Black & Tan on draft and cans in 16 oz. and 24 oz. at beer vending areas at Citizens Bank Park.
The sponsorship, with the support of business partner Origlio Beverage, starts opening day on April 7, 2017.
Pottsville, PA, March 16, 2017 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce packaging updates to its core brands Yuengling Traditional Lager, Light Lager and Black & Tan in April 2017.
“We are excited to introduce updated packaging of our core brands which features our powerful Yuengling Eagle & Barrel icon, a proud symbol of our family owned brewery since 1829.” said Dick Yuengling, Owner and President.
The Eagle & Barrel icon has great significance for D.G. Yuengling & Son, Inc. The company’s first brewery named the Eagle Brewery was constructed in Pottsville, PA in 1829. The Eagle Brewery was later destroyed by fire in 1831, and D.G. Yuengling relocated operations to the current location, which is recognized as America’s Oldest Brewery.
This is the first time the flagship brand Yuengling Traditional Lager packaging has been updated in nearly 30 years. “Lager” is an iconic American favorite known for its rich amber color and medium-bodied flavor.
As part of this packaging update, Yuengling Light Lager has relaunched in a blue, white and cream look to highlight the brand’s refreshing characteristics. Light Lager continues to maintain the balance of its full-flavored parent, Traditional Lager, yet is brewed for only 99 calories per 12 oz.
Black & Tan’s new design highlights the brand’s well-balanced English half-and-half style that the brewery debuted over 75 years ago.
While our packaging is being refreshed, our recipes and the taste of our core brands are not changing. “We are pleased with the response from our wholesalers, retailer partners and our very passionate Yuengling consumers on the new packaging designs,” said Yuengling.
The new iconic Eagle packaging for Traditional Lager, Light Lager and Black & Tan will be available on all pack types.
For more images of the new iconic eagle packaging, click here.