Our 6th Generation Story
D.G. Yuengling & Son is family-owned and proud since 1829! For five generations prior, the business has passed from father to son. What you may not know is that the sixth generation of the Yuengling family is four daughters – Jen, Debbie, Wendy and Sheryl. We proudly work alongside our dad to carry on our family tradition of brewing good beer for everyday enjoyment. We thought we’d create a blog to share our story as the future of America’s Oldest Brewery. We hope to connect with our incredibly loyal fans as well as engage with new drinkers, and share an inside look at Yuengling – our people, the communities where we live and work, our products, what drives us, excites us, and what our passions are. Welcome to & Daughters.
Marking 190 Years: Limited-Edition Commemorative Cans
January 16, 2019
As America’s Oldest Brewery, we have a long, colorful history filled with many stories of perseverance and determination. With the support of our family, employees, communities, and loyal fans, we are fortunate to have overcome significant challenges such as prohibition and World Wars, and embraced opportunities that have made our brewery what it is today…
A Very Yuengling Holiday
December 21, 2018
‘Tis the season of good cheer, family and friends. As we gather around with our brewery family in Pottsville, we wanted to extend a very happy holidays to our second family: our fans. We have fans from around the country who have brought Yuengling into their homes and made our beer a part of…
Spread Some Cheer this Holiday Season with Yuengling
December 3, 2018
And just like that, the holiday season is upon us! Here at Yuengling, we use this special time of year as a way to spread cheer throughout our brewery and beyond. As the 6th Generation, and as America’s Oldest Brewery, we know how important this time is to our fans and to families, and we…
Give Thanks with Yuengling
November 20, 2018
Thanksgiving is a time for togetherness and gratitude. As the 6th generation of Yuengling brewers, we are so grateful to be America’s Oldest Brewery, brewing for nearly 190 years. This year, we’ve celebrated major milestones including the release of Yuengling Golden Pilsner, the brand’s first year-round beer in 17 years, and launch of Spread Your…
Team Red, White & Blue: Partnering with Yuengling to Support Veteran Programs
November 9, 2018
In 1997, I traveled from my home state of Michigan to New York to attend the United States Military Academy at West Point. I met a good friend from Lehigh who, like many Pennsylvanians, spoke highly of Yuengling. After tasting Yuengling for the first time, I immediately fell in love with the beer and knew…
Tackle Your Tailgate with Yuengling
October 8, 2018
We love the fall in Pottsville – from our brewery tours featuring spooky caves to the return of our fan-favorite Oktoberfest, there’s so much to look forward to this season. And of course, we can’t forget about one of our favorite fall traditions as a family – football! No matter which team you’re rooting for…
Fan-Favorite Oktoberfest Returns
October 1, 2018
The leaves are changing in Pottsville, and we’re gearing up for fall with Yuengling Oktoberfest, a seasonal favorite among our fans. As 6th generation brewers, we’re always inspired by our brewery’s past and the values and traditions of the five generations that came before us. In 2011, we debuted Oktoberfest to celebrate our German heritage….
Celebrating History and Culture at First Pottsville on Tap
September 30, 2018
As a family-owned brewery with deep roots in Pennsylvania, we are committed to making the local community a great place to live, work and play. We understand the importance of supporting the growth of Pottsville, the brewery’s home for nearly 190 years, and that’s why we were proud to host the first-ever Pottsville on Tap…
Cheers to Our Fans
September 26, 2018
We’re a family owned and operated brewery – now in our sixth generation of Yuengling brewers. Our success comes from nearly 19 decades of hard work and traditions, but we wouldn’t be able to become one of the best-selling beers in America without our passionate, loyal fans. To celebrate our fans that are like family,…
Adding Color to America’s Oldest Brewery with the Help of a Local Artist
September 18, 2018
As America’s Oldest Brewery and the 6th Generation of family brewing at Yuengling, we are constantly looking for ways to better engage and educate our visitors. Whether that’s about the past generations who came before us and made us who we are today, or about new products like Golden Pilsner, our consumers connections are very…