& Daughters

Our 6th Generation Story

D.G. Yuengling & Son is family-owned and proud since 1829! For five generations prior, the business has passed from father to son. What you may not know is that the sixth generation of the Yuengling family is four daughters – Jen, Debbie, Wendy and Sheryl. We proudly work alongside our dad to carry on our family tradition of brewing good beer for everyday enjoyment. We thought we’d create a blog to share our story as the future of America’s Oldest Brewery. We hope to connect with our incredibly loyal fans as well as engage with new drinkers, and share an inside look at Yuengling – our people, the communities where we live and work, our products, what drives us, excites us, and what our passions are. Welcome to & Daughters.


TAPS: Partnering with Yuengling to Support Military Families

July 5, 2018

In 1994, after my husband Brigadier General Tom Carroll was killed in an Army plane crash along with seven other soldiers, the Tragedy Assistance Program for Survivors (TAPS) was founded to provide compassionate care for the families of America’s fallen military heroes. Almost 25 years later, TAPS is proud to help more than 80,000 surviving military loved ones…

Great Pairings and Recipes for Summer

July 2, 2018

We’re gearing up for the Fourth of July here in Pottsville, and in addition to decorating our brewery in patriotic bunting, we’re sharing some fun recipes from our home to yours. As a member of the sixth generation, we know the importance of family traditions and spending quality time with loved ones. That’s why we…

Partnering with Martin Guitar

June 21, 2018

As a family-owned company for 189 years, we have always looked for opportunities to partner with similar brands that share our values. That’s why it was a natural fit for us to team up with another historic and iconic Pennsylvania brand: Martin Guitar. Fans of Yuengling and Martin Guitar may not know that we each share…

Introducing the Yuengling Center

June 14, 2018

We are proud to announce that the Yuengling Center is the official name of the University of South Florida’s arena in Tampa, FL, effective July 1. Since our purchase of the Stroh Brewery in 1999, we have considered Tampa to be one of our two homes. Tampa and Florida play an integral part to…

Summer Brewery Tours

May 24, 2018

We are excited to announce new extended hours, events and promotions as part of our free brewery tour and tastings in Pottsville, PA this summer. Summer is a busy travel season and we wanted to offer our loyal fans more opportunities and reasons to visit us this year. Extended hours will begin Saturday, May 26 and…

Spread Your Wings

May 17, 2018

We are really excited to announce the launch of a new campaign and tagline for the Yuengling brand: “Spread Your Wings.” Spread Your Wings represents the values of strength, hard work and resiliency that have been the keys to our success for over 6 generations. Our dedication to family – not just 6 generations of…

Lagers for Heroes Program Celebrates TAPS Partnership

May 4, 2018

Yuengling has proudly supported our active duty military, veterans and their families for many years, and 2018 marks the third year for our Lagers for Heroes program. For Yuengling, the Lagers for Heroes Program runs year round, but in the month of May leading up to Memorial Day we ask our loyal fans to join…

Celebrating the Release of Golden Pilsner

April 30, 2018

There are a lot of exciting things happening at Yuengling in 2018. We entered two new markets in the first quarter – Arkansas and Kentucky, welcome to the Yuengling family! And we added a new beer to our core product portfolio, Yuengling Golden Pilsner, our first year-round beer in 17 years and the first new…

6th Annual Yuengling Light Lager Jogger

April 26, 2018

On your marks, get set, go! This April we welcomed nearly 3,500 runners to Pottsville for our 6th Annual Light Lager Jogger 5K walk and run. For the sixth year in a row, a portion of the runner’s registration fee went directly to Operation Gratitude; a non-profit that sends 250,000 care packages annually filled with…