America’s Oldest Brewery’s iconic beers are finally available for purchase in The Badger State 

POTTSVILLE, PA – January 26, 2026 – The drought is over! The Oldest Brewery in America is officially pouring in Wisconsin as bars and restaurants across the state begin serving Yuengling Traditional Lager and FLIGHT by Yuengling – the Next Generation of Light Beer starting today. 

Beginning today, beer drinkers across the state can finally raise a Yuengling of their own, marking another exciting milestone in the brewery’s nearly 200-year history. To kick off the statewide celebration, Yuengling will host an official launch party on Tuesday, Jan 27 at 4:00 p.m. at Wolski’s in Milwaukee. 

“For years Wisconsinites have been asking when they’d finally be able to enjoy a cold Yuengling close to home—often smuggling our beer back from eastern states and sharing their excitement with us on social media,” said Debbie as 6th Generation Yuengling Family member. “That day is finally here. We are so excited that our Wisconsin fans will no longer have to fill their car trunks with six-packs of Lager and can simply order one at their favorite neighborhood bar!” 

It all started in 1829 in Pottsville, Pennsylvania, where founder David G. Yuengling began a legacy that has endured for nearly two centuries. Through Prohibition, fires, and other challenges, six generations of the Yuengling family have remained dedicated to doing what they do best: brewing great beer. From the legendary Traditional Lager to FLIGHT by Yuengling, the Next Generation of Light Beer®, every pint tells a story of tradition and craftsmanship. 

“As a 6th-generation family brewer, our family has always believed that great beer brings people together,” said Wendy Yuengling, Chief Administrative Officer. “Wisconsin has a rich beer history and a deep appreciation for quality brews, and we’re proud to finally be part of that tradition.” 

Draft beer will be available in bars and restaurants across Wisconsin today. Packaged beer will be available statewide beginning March 2nd, including Yuengling Traditional Lager, Yuengling Light Lager, Golden Pilsner, Black & Tan, and FLIGHT by Yuengling, the Next Generation of Light Beer ®. Beer drinkers of legal drinking age can see where Yuengling will be available by visiting Yuengling.com/find-our-beer and connect with the brewery on Facebook, Instagram, and X. 

About D.G. Yuengling & Son 

Founded in 1829, D.G. Yuengling & Son, Inc. is America’s Oldest Brewery, proudly family-owned and operated for six generations. With roots in Pottsville, Pennsylvania, Yuengling crafts an iconic lineup of beers, including Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, FLIGHT, Premium, Premium Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Bock, and Bongo Fizz. 

Visitors can explore Yuengling’s rich history with a free tour of America’s Oldest Brewery and the Museum & Gift Shop in Pottsville, PA. In Tampa, FL, guests can enjoy year-round and seasonal offerings at the Yuengling Draft Haus & Kitchen, featuring beer-inspired cuisine, local events, and exclusive merchandise. 

Get news, updates and access media images here: https://www.yuengling.com/news