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First-Ever Yuengling HERSHEY’S Chocolate Porter to Launch

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POTTSVILLE, PA (October 1, 2019)  – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today its first-ever beer collaboration with Hershey’s, America’s most beloved chocolate brand.  Yuengling Hershey’s Chocolate Porter will be available on draft only, in select markets, while supplies last, starting mid-October 2019.

This is the first beer collaboration for the two iconic, Pennsylvania brands.  Beer-lovers, chocolate-lovers and consumers, of legal drinking age, are encouraged to taste this once-in-a-lifetime, limited-edition brew before it runs out.

To celebrate people’s love of beer and their love of chocolate, Yuengling, America’s #1 craft brewery, and Hershey’s, America’s iconic chocolate, have joined forces to bring the best of both worlds to consumers with a limited-edition Chocolate Porter. A uniquely, delicious collaboration, the new beer combines over 300 years of their respective mastery and rich heritages rooted in Pennsylvania. Yuengling Hershey’s Chocolate Porter will be here just in time for beer lovers and loyal fans to enjoy this fall and holiday season.  The pairing promises to deliver a premium drinking experience for consumers to toast to life’s most special occasions from Halloween through Valentine’s Day.

“As the 6th Generation of the Yuengling family, we have a 190-year history of listening to our fans and looking for new ways to deliver quality and memorable drinking experiences,” said Jennifer Yuengling, Vice President of Operations and 6th Generation Brewer, D.G. Yuengling & Son, Inc.  “We saw a unique opportunity to partner with Hershey’s, a brand known worldwide for its iconic, delicious tasting chocolate, to deliver fans our first-ever beer collaboration. We spent nearly a year developing our Yuengling Hershey’s Chocolate Porter and are excited for the world to indulge in the classic taste of Yuengling Dark Brewed Porter blended with the unmistakable taste of Hershey’s chocolate.”

At a 4.7% ABV, Yuengling Hershey’s Chocolate Porter is a new spin that combines Yuengling’s nearly 200-year old Dark Brewed Porter recipe with the world-famous taste of Hershey’s chocolate.  The limited-edition beer uses Yuengling’s unparalleled brewing experience to artfully blend Hershey’s chocolate with caramel and dark roasted malts for a smooth, rich and delightfully chocolaty finish. The liquid pairs well with everything from barbequed and smoked meats, to cheeses and desserts.

“Bringing together over 300 years of craft and experience is quite rare in 2019; however, that’s exactly what we did bringing together the Yuengling brewing masters with the chocolate making expertise of Hershey.  This Yuengling Hershey’s Chocolate Porter is sure to surprise and delight the chocolate fans, and the avid beer-lovers, among us that are looking to try something new and delicious.” said Ernie Savo, Senior Director Global Licensing and Business Development, The Hershey Company.

Starting in mid-October of 2019, Yuengling Hershey’s Chocolate Porter will be available via draft only, in bars and restaurants throughout Pennsylvania, Ohio, Massachusetts, West Virginia, New York, Virginia, Maryland, Connecticut, New Jersey, Rhode Island, Washington D.C., Delaware, Indiana, and Kentucky, while supplies last.  Fans can find the closest location that serves Yuengling Hershey’s Chocolate Porter by visiting the “Find Our Beer” link at www.yuengling.com.

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About Hershey
The Hershey Company, celebrating its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for making more moments of goodness through its iconic brands, remarkable people and community impact. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey’sReese’sKIT KAT®Jolly RancherIce BreakersSkinnyPop and Pirate’s Booty.

For 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

 

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