Yuengling Announces Official Partnership with the University of Central Florida Knights
POTTSVILLE, PA (September 3, 2019)— D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is proud to announce a multi-year partnership as the Official Domestic Beer of the University of Central Florida Knights. Beginning with the 2019 football season, Yuengling becomes the Official Domestic Beer of UCF Athletics, with signage located in the football, basketball, baseball and softball stadiums.
In addition to the more typical sponsorship benefits associated with an official partner, Yuengling will also receive UCF Knights rights and logo usage, a combination of permanent and digital signage in the football, basketball, baseball and softball stadiums, football game day program inclusion, and hospitality for several UCF Knights teams.
“Yuengling is proud to become the Official Domestic Beer of the UCF Knights,” said Wendy Yuengling, Chief Administration Officer, and 6th Generation with D.G. Yuengling & Son, Inc. “We have been brewing beer in Florida for nearly 20 years, and are always seeking strategic partnerships that celebrate and enrich the communities we care about. We consider Florida our second home and it has always been incredibly important to us. We are excited to reach and inspire new fans through a world-class university and athletic program like the UCF Knights.”
Fans of the UCF Knights can look forward to enjoying Yuengling Traditional Lager, Light Lager, and Yuengling’s first new core product in 17 years, Golden Pilsner, which was released in 2018.
“We are extremely proud to welcome Yuengling to our partnership family. As we strive to become one of the top athletics departments in the country, having relationships with established organizations such as Yuengling further highlights what we are trying to accomplish, both on the field and in the community,” said Bill Houston, UCF Associate Athletics Director for Corporate Partnerships. “We are excited for both our partner and fans to experience the various products that Yuengling has to offer as part of our premium services.”
Yuengling’s partnership with the UCF Knights marks yet another investment in Florida with existing college athletics sponsorship deals with the University of South Florida and Florida State University.
Florida Distributing Company, which distributes Yuengling products locally, will assume a leadership role in assuring all elements of the partnership agreement are executed, including social responsibility messaging and community programming.
For more information about UCF athletics, visit http://ucfknights.com/.
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