Yuengling Announces Partnership with the Florida State Seminoles

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POTTSVILLE, PA (September 13, 2019) — D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is proud to announce a partnership with the Florida State Seminoles. Beginning with the 2019 football season, the deal includes signage located in the football stadium as well as being named a game day beer sponsor for the season.

Beginning with the 2019 men’s basketball season, Yuengling was the sponsor of the Hometown Hero on-court promotion during all ACC home games, which will continue through the 2020 season. This is an extension of Yuengling’ Lager For Heroes program; which seeks ways to support and show appreciation to veterans and their families.

Yuengling will also receive FSU Seminoles rights and logo usage, a combination of permanent and digital signage in the football and basketball facilities, and tickets and hospitality for several FSU Seminoles teams.

“Yuengling is excited to partner with the Florida State Seminoles,” said Wendy Yuengling, Chief Administration Officer, and 6th Generation Brewer, D.G. Yuengling & Son Inc. “We have been brewing beer in Florida since 1999, and are always seeking new partnerships that celebrate and enhance the communities we care about. We consider Florida our second home and it has always meant so much to our family. We are excited to reach new fans through an iconic athletic program like Florida State. Go Noles!”

Fans of the FSU Seminoles can look forward to enjoying Yuengling Traditional Lager, Light Lager, and Yuengling’s first new core product in 17 years, Golden Pilsner, which was released in 2018.

Yuengling’s partnership with FSU athletics marks yet another investment in Florida with existing college athletics sponsorship deals with the University of South Florida and the University of Central Florida.

For more information about FSU athletics, visit

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