Yuengling Announces Partnership with Western Kentucky Athletics

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POTTSVILLE, PA (September 3, 2019) — D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is proud to announce a multi-year sponsorship with Hilltopper Sports Properties and Western Kentucky Athletics . Beginning with the 2019 football season, Yuengling becomes a proud sponsor, with signage located in the football and basketball facilities.

Yuengling will also receive WKU Hilltoppers rights and logo usage, a combination of permanent and digital signage in the football and basketball facilities, football game day program inclusion, and tickets and hospitality for several WKU Hilltoppers teams.

“Yuengling is honored to become a proud sponsor of WKU athletics,” said Wendy Yuengling, Chief Administration Officer, and 6th Generation Brewer, D.G. Yuengling & Son Inc. “We started distributing in Kentucky in 2018 and are excited reach and inspire new fans through a storied university and athletic program like the WKU Hilltoppers Sports Properties.”

Fans of the WKU Hilltoppers can look forward to enjoying Yuengling Traditional Lager, Light Lager, and Yuengling’s first new core product in 17 years, Golden Pilsner, which was released in 2018.

We are very excited to partner with Yuengling at all of our Athletic Facilities, and to showcase the Yuengling brand to our fanbase, said Chris Freeman, Associate General for WKU Hilltoppers.

Yuengling’s partnership with the WKU Hilltoppers marks yet another investment in college athletics with sponsorship deals with the University of South Florida, Florida State University, the University of Central Florida and Florida State University.

Clark Dist. Co., Inc., which distributes Yuengling products locally, will assume a leadership role in assuring all elements of the partnership agreement are executed, including social responsibility messaging and community programming.

For more information about WKU athletics, visit

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About WKU

Western Kentucky University is a four-year, public university located in Kentucky with four locations. There are more than 21,000 students between the campuses in Bowling Green, Glasgow, Elizabethtown and Owensboro. WKU is home to many highly ranked and nationally recognized academic programs such as Journalism and Broadcasting, Education, Engineering and Business. WKU offers many choices for undergraduate areas of study through minors, majors, areas of concentration within majors, associate degree programs, certificate programs and pre-professional study. WKU offers more than 80 master’s degrees, specialist degrees, doctoral degrees and certificates. WKU is also home to Gatton Academy for Mathematics and Science. Gatton Academy is for exceptional Kentucky high school juniors and seniors. The university provides service, research and lifelong learning opportunities for the student and faculty of WKU For more information, visit

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