Yuengling goes big with QR code to honor nation’s heroes
‘This is a QR code like no other.’
FARMLAND, Ind. — If your travels happen to take you across the skies of east-central Indiana in the coming weeks, you may want to have your cell phone ready.
D.G. Yuengling & Son unveiled Tuesday what it claims to be the world’s largest QR code in the field of a family farm near the town of Farmland.
The 30-acre design, which grew out of crops that were carefully planted in May, measures roughly a quarter mile long on each side, or about the length of 20 football fields.
The code is actually a much larger version of the one that appears on the Pottsville-based brewery’s limited-edition camouflage Lager cans, which made their return to stores earlier this year in support of Yuengling’s Stars and Stripes program.