News
Yuengling Reveals Worldโs Largest QR Code To Honor Our Nationโs Heroesย
Americaโs Oldest Breweryยฎ partners with local farming community to craft 1,721,344 square foot crop QR code in support of Stars and Stripes program
POTTSVILLE, PAโAugust 2, 2022โToday, D.G Yuengling & Son, Inc., Americaโs Oldest Breweryยฎ, unveiled the world’s largest QR code grown from crops, a one-of-a-kind version of its iconic Stars and Stripes QR code currently appearing on special cans of Yuengling Lager.
In recognition of the farming community, which plays an integral role in the beer industry, Yuengling recently partnered with a family business in Farmland, Indiana, Chalfant Family Farms, to grow the worldโs largest QR code from real, live crops. Carefully planted in May 2022 to form the codeโs unique design, the crops have now grown to form the worldโs largest QR codeโmeasuring roughly a ยผ mile long by a ยผ mile wideโor about the length of 20 football fields.
The very same QR code is now also featured on Yuenglingโs limited-edition camouflage Team RWB cans. When scanned, fans unlock the opportunity to immerse themselves in a digital Stars & Stripes experience where they can donate to TeamโฏRed, White & Blue (Team RWB),โฏthe breweryโs longtime veterans charitable partner; watchโฏStars & Stripes Brand Ambassador Lee Brice’sโฏ”More Beer” music video; enter to win tickets to see Brice on tour this summer and shop in the brewery’s virtual gift shop. Click here to discover the full capability of the QR code.
โThis is a QR code like no other,โ said Sheryl Yuengling, 6th generation family member. โAs we enter the back half of the summer, we wanted to offer up a unique and fun reminder to support Team RWB and have some fun with Lee Brice. Todayโs unveiling further highlights the breweryโs year-round campaign dedicated to supporting our nationโs heroes.โ
Yuengling, Americaโs Oldest Breweryยฎ, has donated over $800,000 to charities focused on supporting active-duty servicemen, veterans and their families since 2016 through the Yuengling Stars and Stripes program and will continue to honor Americaโs veterans throughout the summer with the sale of its limited-edition Team RWB cans. These special cans are currently available across the breweryโs 23-state footprint in 12pk/12oz and 24pk/12oz cans and single-serve 24oz cans until the end of the summer and will be available for purchase at fansโ favorite stores, restaurants, and bars.
For more information on how you can donate to TeamโฏRed, White & Blue, and to stay up to date about all the latest Yuengling Stars & Stripes summer activations, fans are encouraged to follow the Yuengling Facebook page, follow Yuengling on Twitter and Instagram, or visit www.yuengling.com/usa/.
###
About D.G. Yuengling & Son, Inc.โฏ โฏ
D.G. Yuengling & Son, Inc., Americaโs Oldest Breweryยฎ, is family-owned and operated since 1829. Now sold in 23 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuenglingยฎ Traditional Lager, Light Lager 99, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Aleยฎ, Oktoberfest, Yuengling Hersheyโs Chocolate Porter, FLIGHT by Yuengling, and Raging Eagle Mango. Get news, updates and access media images at https://www.yuengling.com/news.โฏ
About Team Red, White & Blueโฏโฏ
Team Red, White & Blue (Team RWB) is a nonprofit organization forging the nationโs leading health and wellness community. Founded in 2010, Team RWB offers veterans real-life and virtual opportunities to build a healthier lifestyle. Team RWB believes that a strong focus on mental and physical health impacts every aspect of life and is essential for veterans to unlock their full potential. For more information about Team RWB and its 200,000 members visit teamrwb.org. โฏ