Yuengling Urges You To Rethink Your Light Beer.

Other Lights Pale in Comparison

POTTSVILLE, Pa. (September 3, 2010) – One of the fastest growing light beers in the United States belongs to America’s Oldest Brewery.

That growth is expected to continue for Yuengling Light Lager after receiving updated brand packaging across the brand line in 2010 and the fall launch of Light Lager’s first ever television advertising campaign titled “Rethink Your Light Beer.” Yuengling teamed with marketing and communications firm Pavone to develop the television campaign, which also includes print, radio, and outdoor.

The television spots, titled “Simple Test”, and “Black Sheep”, compare multiple glasses of unlabeled light beer varieties on a bar. Finding the Yuengling Light Lager in the crowd is a straightforward task, as it is readily identifiable by its amber color. However, the Light Lager’s taste is what makes it “disappear”. The spots will air beginning in September throughout Yuengling’s 13 state distribution footprint.

“The packaging redesign has certainly enhanced the brand image on the shelf and over the bar at retail. However, the true success of Light Lager lies in the product, not packaging innovation,” stated Lou Romano, Yuengling Marketing Manager. “It’s a flavorful light beer that is also amber in color. There’s a visual point of difference when you compare Light Lager to most other light beers in a glass, and a distinctive character profile to the taste.”

First released in 2001, Yuengling Light Lager was introduced as a 99 calorie version of the brewery “flagship” and ever-popular Yuengling Amber Lager. Today, based on total U.S. volume sales, both brands rank in the top 15 domestic premium beers in the country. Remarkably, they are only distributed in 13 states and the District of Columbia.

“The advertising will further our goal of educating the consumer that there is a distinctive light beer brand amongst all the sameness in the category,” commented Romano. “Combining the message with our formidable group of wholesaler partners gives Yuengling Light Lager the opportunity to grow for many years to come.”

Rethink Your Light Beer.
For more information contact:
Lou Romano, 570-622-0153 ext 131,
David Shoffner, 717-234-8886,
    Your Cart
    Your cart is emptyReturn to Shop
      Calculate Shipping
      Apply Coupon
      Available Coupons
      quality5 Get $5.00 off
      Unavailable Coupons
      thankyou0lcogtv7 Get 5% off
      thankyou0r4nihbo Get 5% off
      thankyou0tjvn9a3 Get 5% off
      thankyou0u7eih1m Get 5% off
      thankyou0xru9d83 Get 5% off
      thankyou13ow6lu9 Get 5% off
      thankyou1df3qhvl Get 5% off
      thankyou1wbz38uc Get 5% off
      thankyou1x7onvgh Get 5% off
      thankyou20i5oluz Get 5% off
      thankyou2b405j9c Get 5% off
      thankyou2c5mqbat Get 5% off
      thankyou2p5k3tze Get 5% off
      thankyou30q5j6xp Get 5% off
      thankyou349tuq7f Get 5% off
      thankyou3aq145wi Get 5% off
      thankyou4cgdxt3w Get 5% off
      thankyou4vsh7l0m Get 5% off
      thankyou560bzeho Get 5% off
      America's Oldest Brewery - Since 1829
      Yuengling Lager
      You Must Be 21+ To Taste The Goods


      You must be of legal drinking age to enter.

      Are you 21 or over?