News
Yuenglingโs Iconic Beers Officially Hit Shelves Across Texas
Starting today, Americaโs Oldest Breweryโsย coveted brands are now available across Texas
POTTSVILLE, Pa., August 23, 2021ย โโฏThe Yuengling Company announced that the brandโs flagship beers are officially available across the state of Texas, starting today.
Millions of beer fans in Texas will now have their pick from a selection of Yuenglingโs renowned beers, including theiconicย Yuenglingยฎ Traditional LAGER,ย Light Lager 99, Golden Pilsner, andโฏย FLIGHTโฏย by Yuengling,ย the Next Generation of Light BeerโฏTM.ย The diversified portfolio spanning its flagship beer, best-in-class light amber lager, modern pilsner, and upscale light beer with 2.6 carbs and 95 calories will offer consumers of all tastes and lifestyles Yuenglingโs distinct flavor and unparalleled craftsmanship. Fans can stay up to date on where to find these iconic brands at their nearest Texas retailer, bar or restaurant by monitoring the โFind Our Beerโ link at https://www.yuengling.com/find-our-beer/.
โItโs an important day for our brewery as we take this large first step in our Westward expansion,โ saidโฏWendy Yuengling, Chief Administrative Officer and 6thโฏgeneration family member, D.G. Yuengling & Son, Inc.ย โOn behalf of our entire Yuengling family, we are humbled by the opportunity to bring the goods to the Lone Star State.ย The passion these fans have shown for our beer and our brand brings into perspective the nearly 200-years of hard work and perseverance that have brought us to this point in our companyโs history.ย We continue to be inspired by our fans and past generations to brew the best beer possible, and look forward to continuing to do so in this amazing state.โ
Todayโs milestone rollout officially makes Texas the first state in The Yuengling Company joint venture of D.G. Yuengling & Son, Inc. and the Molson Coors Beverage Company to increase Yuenglingโs reach outside beyond its current 22-state East Coast footprint. In honor of the brandโs launch in the Lone Star state, Yuengling will be making special deliveries today at iconic destinations across Texas including the San Antonio River Walk and Fort Worth Stockyards.ย Fans can be on the lookout for these quintessentially Texas deliveries and the experiential Yuengling โBring the Goodsโ Texas mobile sampling activation as they anxiously seek an opportunity to get their first sips from Americaโs Oldest Brewery.ย ย ย These deliveries speak to the brandโs desire to connect with their fans around their passion points, like their love of the great state of Texas.ย Fans can stay up to date on the fun ways the brand continues to activate across Texas by following along on Facebook page, on Twitter and Instagram as well as by visitingย www.Yuengling.com.
โThis is a very exciting time for Molson Coors and Yuengling, as we see this tremendous growth opportunity for our businesses come to fruition with product on shelves,โ said Gavin Hattersley, CEO of Molson Coors Beverage Company. โWeโre looking forward to making a lot of beer drinkers throughout the state Texas very happy as they can now get their hands on another one of the nationโs most beloved and iconic beers.โ
The Yuengling Company and Molson Coors have workedย tirelesslyย to ensure Yuenglingโsย familyโsย recipes andย tradition ofย brewingย excellence for the past 192 years will be matched as they brew Yuengling locally in Fort Worth.
โWeโre excited to see how the countryโs largest beer market adds to Yuenglingโs growth trajectory over the coming months and years,โ saidย Pat Pikunas, General Manager, The Yuengling Company. โNow that weโve officially launched in Texas, weโre excited to be able to finally bring the goods to our passionate fans and give Texans the highest quality beer drinking experience.โ
The Yuengling Company will oversee future expansion into other western markets outside of Yuenglingโs existing 22-state Eastern footprint.
Aboutย Theย Yuengling Company
Formed inย September 2020, The Yuengling Company is a Joint Venture between D.G. Yuengling & Son, Inc., America’s Oldest Breweryยฎ, and the Molson Coors Beverage Company. Headquartered inย Ft. Worth, Texas, The Yuengling Company will manage market expansion going west and lead all facets of the business in new markets beyond theย 192 year oldย brewer’s existing 22-state footprint plus any future D.G. Yuengling & Son, Inc.’s New England expansion.ย In 2021, The Yuengling Company will launch in Texas with Yuenglingยฎ Traditional Lager, Light Lager 99, Golden Pilsner and FLIGHT by Yuengling.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Breweryยฎ, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweriesย inย Pottsville, PAย and one inย Tampa, FL.ย Principal beer brands include Yuenglingยฎ Traditional Lager, Light Lager 99, Black & Tan,ย Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Aleยฎ, Oktoberfest, Yuengling Hershey’s Chocolate Porter,ย FLIGHTย by Yuengling, and Raging Eagle Mango.ย Get news, updates and access media images atย https://www.yuengling.com/news.
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, andย Staropramenย to Coors Banquet, Blue Moon Belgian White, Blue Moonย LightSky,ย Vizzy, Leinenkugel’sโฏSummer Shandy,ย Creemoreย Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. To learn more about Molson Coors Beverage Company, visitโฏmolsoncoors.com,โฏMolsonCoorsOurImprint.comโฏor on Twitter throughโฏ@MolsonCoors.