POTTSVILLE, Pa.,ย Jan. 14, 2021 —ย D.G. Yuengling & Son, Inc., America’s Oldest Breweryยฎย today announced the first step in its westward expansion with distribution of its iconic beers intoย Texasย later this year. The expansion is part of a joint venture with the Molson Coors Beverage Company to increase Yuengling’s reach outside of its 22-state East Coast footprint, providing access to the brewery’s portfolio to millions of beer fans in theย Lone Starย state. The brewery anticipates rolling out beer toย Texas retail locations in the fall of 2021.

“We have heard from consumers all over the country who are excited to enjoy our beer, which is why we’re proud to announce that Texasย will be the first western state we’ll be expanding to,” saidย Wendy Yuengling, Chief Administrative Officer and 6thย generation family member, D.G. Yuengling & Son, Inc. “We are working hard to ensure our recipes and brewing traditions will be followed to our high-quality standards. We have passionate Yuengling fans inย Texas, so we are excited to finally bring them the goods.”

Yuengling’s beers will be brewed locally by Texans at the Molson Coors Ft. Worth brewery. The Yuengling family and its team of brewers are working hand-in-hand with the skilled team at Molson Coors to deliver the rich tradition and quality that is associated with America’s Oldest Brewery.

“We are excited to take the first step in our long-brewing partnership, a step that will provide tremendous growth opportunity for Yuengling and Molson Coors, saidย Gavin Hattersley, President and CEO of Molson Coors Beverage Company.ย  “By brewing Yuengling’s iconic beer at our world-classย Ft. Worthย facility, we are going to make a lot of Texans happy.”

This expansion is the first since Yuengling and Molson Coors launched its new long-term brewing relationshipโ€”The Yuengling Companyโ€” back inย September 2020.

“We are excited to have so many Yuengling fans in the west eager to try our beer and that includes the big demand fromย Texasย beer drinkers. ย We believe there is a lot of opportunity inย Texasย and are committed to satisfying every fan with our portfolio of great beers,” saidย Pat Pikunas, General Manager, The Yuengling Company. “Fans can expect to receive the same great tasting Yuengling beers they’ve come to know from our reputation as America’s Oldest brewery.”

The Yuengling Company will oversee expansion intoย Texasย and any other western markets outside of the Yuengling’s existing 22-state footprint plus any future New England Expansion.

About The Yuengling Company
Formed inย September 2020, The Yuengling Company is a Joint Venture between D.G. Yuengling & Son, Inc., America’s Oldest Breweryยฎ, and the Molson Coors Beverage Company. Headquartered inย Ft. Worth, Texas, The Yuengling Company will drive new market expansion and lead all facets of the business beyond the 192 year old brewer’s existing 22-state footprint plus any future D.G. Yuengling & Son, Inc.’s New England expansion.

About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Breweryยฎ, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries inย Pottsville, PAย and one inย Tampa, FL.ย Principal beer brands include Yuenglingยฎ Traditional Lager, Light Lager, Black & Tan,ย Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Aleยฎ, Oktoberfest, Yuengling Hershey’s Chocolate Porter and newย FLIGHTย by Yuengling, the Next Generation of Light Beerย TM. Get news, updates and access media images atย https://www.yuengling.com/news.

About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’sย Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. To learn more about Molson Coors Beverage Company, visitย molsoncoors.com,ย MolsonCoorsOurImprint.comย or on Twitter throughย @MolsonCoors.