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Yuengling Announces Highly Anticipated Launch Date for Iconic Beers in Texas

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Americaโ€™s Oldest Breweryโ€™s coveted brands will be available for purchase statewide starting August 23, 2021

POTTSVILLE, Pa., June 8, 2021ย /PRNewswire/ —ย D.G. Yuengling & Son, Inc., America’s Oldest Breweryยฎย and Molson Coors Beverage Company announced today, as a part of their joint venture, Yuengling beers will be available acrossย Texasย startingย August 23, 2021.ย  Yuengling will launch with its iconic Yuenglingยฎย Traditional LAGER, Light Lager 99,ย Golden Pilsner, andย FLIGHTย by Yuengling, the Next Generation of Light Beerย โ„ข.

As part of the launch, Yuengling will hold a SuperFan Sweepstakes where lucky winners will get the opportunity to attend a Yuengling First Taste Party as a VIP. Yuengling will also award additional winners the chance to get the first case of Yuengling in their area. Fans can use the QR code hereย to learn more about how to enter the sweepstakes.

“The official countdown is on for Yuengling fans in theย Lone Starย state who are anxiously waiting to enjoy our family of great beers,” saidย Wendy Yuengling, Chief Administrative Officer and 6thย generation family member, D.G. Yuengling & Son, Inc. “We are proud to announce that we are finally bringing the goods toย Texasย at the end of August.ย  We have worked tirelessly to ensure our family’s recipes and tradition of brewing excellence for the past 192 years will be matched as we brew Yuengling locally inย Ft. Worthย for the great state ofย Texas.”

Theย August 23rdย launch marks the first state in the joint venture’s plan with the Molson Coors Beverage Company to increase Yuengling’s reach beyond its current 22-state Eastern footprint.ย  Through this strategic partnership, millions of beer fans inย Texasย will now have their pick from a variety of Yuengling’s renowned beers.

“It’s exciting to finally see the first state-wide launch of our joint venture come to fruition,” saidย Gavin Hattersley, President and CEO of Molson Coors Beverage Company. “Over the next few months, our skilled team at the Molson Coors Ft. Worth brewery will work hand-in-hand with the Yuengling family to bring Texans the rich tradition and quality that America’s Oldest Brewery is known for.”

The Yuengling Company will oversee expansion intoย Texasย and any other western markets outside of Yuengling’s existing 22-state Eastern footprint.

“Bringing Yuengling’s iconic beer to one of the country’s largest beer markets is a tremendous growth opportunity for The Yuengling Company,” saidย Pat Pikunas, General Manager, The Yuengling Company. “We look forward to bringing the goods and giving Texans the highest quality beer drinking experience.”

Fans can keep up with the countdown and look out for updates on where to find Yuengling’s beer inย Texasย on Yuengling’s Facebook page (https://www.facebook.com/Yuengling), on Twitter (https://twitter.com/Yuengling_Beer) and Instagram (https://www.instagram.com/yuenglingbeer/) as well as by visitingย www.Yuengling.com.

About The Yuengling Company
Formed inย September 2020, The Yuengling Company is a Joint Venture between D.G. Yuengling & Son, Inc., America’s Oldest Breweryยฎ, and the Molson Coors Beverage Company. Headquartered inย Ft. Worth,ย Texas, The Yuengling Company will drive new market expansion and lead all facets of the business beyond the 192 year old brewer’s existing 22-state footprint plus any future D.G. Yuengling & Son, Inc.’s New England expansion.ย  In 2021, Yuengling Company will launch inย Texasย with Yuengling Traditional LAGER, Yuengling Light Lager 99,ย Golden Pilsnerย and FLIGHT by Yuengling.

About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Breweryยฎ, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries inย Pottsville, PAย and one inย Tampa, FL.ย Principal beer brands include Yuenglingยฎย Traditional Lager, Light Lager, Black & Tan,ย Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Aleยฎ, Oktoberfest, Yuengling Hershey’s Chocolate Porter,ย FLIGHTย by Yuengling, and Raging Eagle Mango. Get news, updates and access media images atย https://www.yuengling.com/news.

Aboutย Molson Coors
For over two centuriesย Molson Coorsย has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’sย Summer Shandy, Creemore Springs and more,ย Molson Coorsย produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer,ย Molson Coorsย offers a modern portfolio that expands beyond the beer aisle as well. To learn more about Molson Coors Beverage Company, visitย molsoncoors.com,ย MolsonCoorsOurImprint.comย or on Twitter throughย @MolsonCoors

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