Yuengling Announces New Look for Regional Favorites
Pottsville, PA, July 2005 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery is proud to announce the release of a fresh new look for its Premium and Light 12 oz beer cans and suitcase containers. Both the can and suitcase container launched in Yuengling’s existing markets in July.
The Premium and Light cans will be given a bold, contemporary look, including a revitalized logo and new packaging graphics. “These brands have been a cornerstone in our local markets for many years. We felt it was important to utilize a bold new packaging design to increase shelf visibility and create awareness for the brands. The new design will provide us with opportunities to expand into our other markets that do not currently offer these brands,” states David A. Casinelli, COO.
The company plans to extend the new look to the remaining packages for both brands in the near future.