Pottsville, PA, November 5, 2010 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, recently held an event at Orange County Chopper™ headquarters to award one consumer and one wholesaler sales representative the prize of a lifetime.
From May through August, 2010, throughout the 13 states where Yuengling is sold, Yuengling and OCC™ fans 21 and older entered to become semi-finalists for a custom Yuengling Chopper, made by OCC™. Over 38,000 consumers entered the program via text-to-win format. 95 were randomly selected to become semi-finalists, and along with their guests, were treated to a weekend celebration at OCC™ Headquarters in Newburgh, NY, on October 23rd, 2010.
In addition, 30 wholesaler personnel and guests were invited to attend the event, based upon sales merit. A second, identical chopper would eventually be awarded to one lucky sales representative.
“The affiliation with Orange County Choppers™ certainly garnered a great deal of attention all summer,” stated Lou Romano, Marketing Manager for Yuengling. “Although only one semi-finalist and one sales representative would win a chopper, the goal was to give everyone a memorable weekend, and also to help benefit the Intrepid Fallen Heroes Fund.”
During the program, the Yuengling Brewery and several wholesalers committed to donate a portion of their sales to the Intrepid Fallen Heroes Fund. Radio stations also organized local events to raise money, and a raffle for various Yuengling memorabilia was held at the OCC™ Event.
“With the help of many, we were able to raise over $53,500 to help benefit a cause we all believe in,” commented Romano.
The evening culminated when Dick Yuengling, president and owner of Yuengling, randomly selected Eric Ward of Mid State Beverage (Williamsport, PA) as the wholesaler winner, and Michael Euless, of Franklin, PA, as the lucky consumer winner of the custom choppers.
“Awarding those choppers was an exciting moment for me, and I really enjoyed spending time with everyone who came,” said Dick Yuengling. “It was a once in a lifetime event!”