Yuengling Becomes Official Craft Beer of the Kentucky Wildcats
The Oldest Brewery in America provides new drinking experiences for Kentucky fans
POTTSVILLE, PA—October 11, 2023— D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is proud to announce a multi-year partnership with University of Kentucky Athletics. Beginning with the 2023 football season, Yuengling becomes the official craft beer of UK Athletics.
The partnership includes Kentucky Wildcat Athletics logo rights for advertising and promotional purposes, multiple game-day radio spots, printed yearbook and digital playbook inclusion, tickets and hospitality for Kentucky Wildcats games, and marketing rights throughout Wildcats athletics. Consumers will also find retail promotions featuring University of Kentucky Athletics signage in their favorite stores, bars and restaurants.
“Yuengling is excited to become a proud sponsor of University of Kentucky Athletics,” said Wendy Yuengling, Chief Administration Officer and 6th Generation Family Member, at D.G. Yuengling & Son, Inc. “We began distributing in Kentucky in 2018 and have established a loyal consumer following. We are eager to connect with fans of a storied university and athletic program like Kentucky Athletics, both in-game and at-home, and introduce even more consumers to the Oldest Brewery in America.”
Legal-drinking-age fans of the Kentucky Wildcats can look forward to enjoying Yuengling’s flagship Lager and the upscale light brand, FLIGHT by Yuengling – while cheering on the Wildcats. Yuengling Traditional Lager is a true original, known for its rich amber color and medium-bodied flavor that delivers a well-balanced taste with distinct character. FLIGHT by Yuengling is the Next Generation of Light Beer® that combines superior taste with low-carbs and calories. A leader in the light beer refreshment category, FLIGHT contains 2.6 grams of carbs, 95 calories and 4.2% ABV. The partnership will serve to bring together two beloved and historic brands while providing new ways for legal-drinking-age fans to cheer on the Wildcats.
Yuengling’s partnership with UK Athletics marks yet another investment in college athletics, which includes partnerships with the University of South Florida, the University of Central Florida, Western Kentucky University, Coastal Carolina, Rice, and Georgia State.
For more information about UK athletics, visit https://ukathletics.com/.
About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states with recent expansion into Kansas, Missouri, and Oklahoma. Get news, updates, and access media images at https://www.yuengling.com/news. For more information about Yuengling, fans are encouraged to follow the Yuengling Facebook Page, follow Yuengling on X and Instagram, or visit www.Yuengling.com.
About UK Athletics
UK Athletics is a leader in college sports, sponsoring 23 varsity sports teams (12 women’s teams, 10 men’s teams plus the coed rifle team) and hundreds of student-athletes, competing for championships, ensuring their education and well-being, and providing opportunities for the present and future.
D.G. Yuengling & Son, Inc.