Yuengling Enters North Carolina
Coming off another double-digit growth year, the company plans to open the entire state gradually over the next six months. Their first and only commitment so far has been the appointment of Coastal Beverage Company. To direct and manage the opening, Yuengling has promoted Thomas Junod as the state manager for North Carolina. Tom’s previous position was east coast manager for the state of Florida. “This is going to be a rewarding challenge and a great opportunity for our brands,” states Tom. “The appointment of Coastal Beverage is a significant first step for us. They cover thirty-nine counties in the eastern half of North Carolina operating out of four branch locations. This provides us the opportunity to make a dynamic introduction,” he adds.
Over the past three years, Yuengling has drawn a lot of attention with the purchase of the former Stroh plant in Tampa, Florida, in addition to the completion of their new 1.5 million barrel facility, a short distance from their Pottsville headquarters. They now have capacity to consider select expansion markets, and will do so in a slow and controlled manner.
“We’re proud to distribute products for Americas Oldest Brewery,” boasts Clark Moore, Vice President of Coastal Beverage. “Yuengling has a unique portfolio of fine beers that will definitely have a presence here in North Carolina. Consumers and Retailers have been asking how to get it for quite some time, and we’re excited to be involved in the initial rollout,” he adds.