Yuengling Light Lager 2007 “Hot Brand” Recipient
Pottsville, PA – D.G. Yuengling & Son, Inc., officially recognized as America’s Oldest Brewery,
has been awarded the esteemed “Impact Hot Brand Award” for 2007 for their Light Lager Brand.
Yuengling Light Lager was first introduced in 2001 and has experienced steady growth in volume
and distribution since inception.
“With only 99 calories, Light Lager is a unique choice. It has deep amber highlights, and it finishes
clean. It appeals directly to consumers who are looking for a light beer without sacrificing the
taste and character they have come to expect with our products,” commented Lou Romano,
David A. Casinelli, Chief Operating Officer, added “This is a great accomplishment for the brand.
This award will only help further stimulate our growth trends.”
This achievement in sales and marketing will be featured in issues of both Impact and Market
Watch, culminating in an award reception at this year’s National Beer Wholesalers Association
Convention in San Francisco, CA, September 14-17, 2008.