We are really excited to announce the launch of a new campaign and tagline for the Yuengling brand: “Spread Your Wings.”

Spread Your Wings represents the values of strength, hard work and resiliency that have been the keys to our success for over 6 generations. Our dedication to family – not just 6 generations of Yuenglings, but our employees, the communities of Pottsville and Tampa and our loyal fans who are all part of the Yuengling family and who inspire us every day. That inspiration drives us to pursue our passions, seek new challenges, and try new things, like introducing our first new year-round product in 17 years – Yuengling Golden Pilsner – and launch this new campaign

As you can see, the focal point of Spread Your Wings is eagle wings, a symbol of the iconic eagle that’s been a part of our DNA since 1829. You may not know this, but the original Yuengling brewery was named the “Eagle Brewery,” and eagle wings have been a prominent part of our brand and packaging ever since. For the new “Spread Your Wings” campaign, we have elevated this iconic brand asset by positioning the wings as a symbol of so many things that are important to us as a brand and a family.

We believe Spread Your Wings symbolizes the independent and spirited nature of the Yuengling brand and embodies the energy and passion of our loyal fans and new drinkers too.  We hope you find it fun and inspiring.

Oh, and if you want to show us how you and your friends Spread Your Wings, we invite you to share your story with us on social media! Facebook, Twitter and Instagram

Thanks!

-Jen, Wendy, Debbie and Sheryl Yuengling