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Yuengling Rolls Into Georgia

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Pottsville, PA, October 2008 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce that it is expanding sales into the state of Georgia.

Ten distributors have been assigned to open the northern part of the state and will serve the major cities of Atlanta, Athens and Augusta. Yuengling is proud to welcome into our wholesaler network: A.B. Beverage Company, Atlanta Beverage Company – Fulton and Marietta, Dalton Beverage Company, Dender Distributing Company, Eagle Rock Distributing Company – Rome and Stone Mountain, LaGrange Grocery Company, and Leon Farmer & Company – Athens and Gainesville.

The introduction will start in the Atlanta market at the end of October and roll into the remaining territories through mid-November. Yuengling will introduce Lager, Light Lager and Black & Tan packaged beer, and likely start shipping draft in 2009.

“We are very exited about the expansion of the Yuengling brands into North Georgia,” stated Steve Craine, President of Eagle Rock Distributing Company. “In my 33 years in this industry, I can’t remember a more eagerly anticipated arrival of a beer brand. The Yuengling family success story really hits home with our employees in this time of uncertainty and caution. Five generations of quality products and 21st century marketing skill will bring lots of smiles to our retailers and consumers as we hit the streets this week in North Georgia.”

“Consumer excitement over the announcement has been tremendous,” comments Lou Romano, Yuengling Marketing Manager. Anticipation has been building since a grassroots website began petitioning for Yuengling to come to Georgia more than two years ago. Over 1,800 Yuengling drinkers signed up at www.BringYuenglingtoGeorgia.com, eager to send a message to the brewery.

Shawn Keith is the brains behind the website and was thrilled to participate in the kick-off events this week. He and Jeff Quimby, a fellow Yuengling fan, were presented with autographed Yuengling memorabilia as a thank you for their efforts. "This is great,” boasts Keith. “Not only for those who have signed the petition and are driven to seek out Yuengling wherever we go, its great news for all the beer drinkers in Georgia who now get to experience the great taste of a Yuengling!”

“Georgia was an obvious choice for expansion,” added Romano, “because it enables us to complete our East Coast footprint. Yuengling beer is now sold in the 12 contiguous states from New York to Florida.”

 

For more information contact:
Lou Romano, 570-622-0153 ext 131, lromano@yuengling.com
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