Press Releases

Yuengling Launches Limited-Edition Team Red, White & Blue Camo Cans to Support Veterans

America’s Oldest Brewery® partners with Lee Brice for limited-edition Yuengling Traditional Lager cans for its Stars & Stripes program POTTSVILLE, Pa., May 3, 2022 /PRNewswire/ — Today, D.G Yuengling & Son, Inc., America’s Oldest Brewery®, announced the return of its limited-edition cans in partnership with military veteran nonprofit Team Red, White & Blue (Team RWB) as part of the brewery’s Stars & Stripes program—Yuengling’s year-round […]

Yuengling Launches Luxury Shower Product Line – Lagér by Yuengling

America’s Oldest Brewery Reveals Exclusive Line Made from Natural Spring Water so Consumers can Lager, Rinse, Repeat POTTSVILLE, PA—April 1, 2022—Today, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, has announced the launch of an exclusive line of shower products, Lagér by Yuengling. The lineup, which features sensorial, delighting products: Lagér by Yuengling shampoo, conditioner and bodywash, are a […]

FLIGHT by Yuengling and Imagine Dragons Announce Official Summer 2022 Concert Tour Partnership

FLIGHT, the Next Generation of Light Beer, Raises the Bar on summer fun with a specialty can package and Imagine Dragons VIP Tour Sweepstakes POTTSVILLE, PA—March 28, 2022 — D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today that FLIGHT by Yuengling, the Next Generation of Light Beer, is partnering with Imagine Dragons, the multi-platinum, Grammy Award-winning American pop rock […]

Yuengling and DraftKings Team Up Again to Launch Custom College Basketball Contest Series

America’s Oldest Brewery Will Introduce Latest DraftKings Collaboration by Offering $100K in Prizes During the March Tournament POTTSVILLE, PA—March 16, 2022—Today, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced the return of its fan-favorite contest series with DraftKings Inc., a leading digital sports entertainment and gaming company. The partnership marks another year of bringing sports- and beer-lovers together […]

Lee Brice To Headline Yuengling Stars & Stripes Summer Celebration

Epic Day-Long Summer Festival Returns To Historic Downtown Pottsville July 9, 2022 POTTSVILLE, PA—January 11, 2022 — Today, D.G. Yuengling & Son, Inc., announced the return of its free festival in the brewery’s hometown of Pottsville, PA this summer. The annual celebration highlights the brewer’s Stars & Stripes program that honors our nation’s heroes and our military veterans, while […]

Yuengling Hershey’s Chocolate Porter Is Baaaack This Fall for a Limited Time

To kick off this Halloween season, America’s Oldest Brewery invites consumers to join the “Scary Delicious Tour” for beer sampling at iconic haunted destinations POTTSVILLE, PA, September 27, 2021- D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today the highly-anticipated return of its incredibly delicious beer collaboration with Hershey’s, America’s most beloved chocolate brand. The coveted Yuengling Hershey’s Chocolate […]

Yuengling’s Iconic Beers Officially Hit Shelves Across Texas

Starting today, America’s Oldest Brewery’s coveted brands are now available across Texas POTTSVILLE, Pa., August 23, 2021 — The Yuengling Company announced that the brand’s flagship beers are officially available across the state of Texas, starting today. Millions of beer fans in Texas will now have their pick from a selection of Yuengling’s renowned beers, including theiconic Yuengling® Traditional […]

Yuengling Announces Highly Anticipated Launch Date for Iconic Beers in Texas

America’s Oldest Brewery’s coveted brands will be available for purchase statewide starting August 23, 2021 POTTSVILLE, Pa., June 8, 2021 /PRNewswire/ — D.G. Yuengling & Son, Inc., America’s Oldest Brewery® and Molson Coors Beverage Company announced today, as a part of their joint venture, Yuengling beers will be available across Texas starting August 23, 2021. Yuengling will launch with its iconic […]

Yuengling Rolls Out Limited-Edition LAGER Camo Cans to Support Veterans

The patriotic cans are a part of America’s Oldest Brewery’s Stars & Stripes program to benefit Team Red White & Blue POTTSVILLE, Pa. (April 13, 2021) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today the rollout of its limited-edition camouflage cans in partnership with military veteran nonprofit Team Red White & Blue (Team RWB) as part of its Stars & Stripes program. The Yuengling Stars & Stripes program is dedicated to supporting […]

Yuengling and DraftKings Announce Official Collaboration

America’s Oldest Brewery Teams up With DraftKings to Provide Sports and Beer Fans with Special Events and Contests with up to $50K in Prizes Pottsville, PA (March 10, 2021) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, announced today its collaboration with DraftKings, a digital sports entertainment and gaming company known for its industry-leading […]

Yuengling Launches Pink Boots Collaboration Brew and Scholarship in Honor of International Women’s Day

The collaborative brew and scholarship is part of Yuengling’s multi-year commitment to Pink Boots Society Pottsville, PA (March 8, 2021) –D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is celebrating International Women’s Day by supporting Pink Boots Society, a nonprofit focused on encouraging and inspiring women beer professionals through education. Yuengling participated in Pink Boots Collaboration […]

Yuengling Launches new Raging Eagle Mango Beer with Bold Flavor

Yuengling continues its innovation with the edgy, new brand full of Natural Mango fruit flavor Pottsville, PA (February 2, 2021) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is disrupting the beer scene with the launch of its edgy and flavorful brand, Yuengling Raging Eagle Mango Beer; a pilsner beer made with natural mango […]

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